Business Research Methods

Name: Business Research Methods
SKU: 457312
Availability: OutOfStock

Autor:Rosendo Ríos Verónica;Pérez del Campo Enrique

SKU: 457312

El precio original era: 22,00 €.El precio actual es: 20,90 €.

SIN DISPONIBILIDAD

The Industrial Revolution favored the growth of supply, until its surplus with regards to demand led to the paradigm shift from focusing on the product (a good product sells itself), or production (a cheap product sells itself), to the emphasis on customer relationships (understanding consumer needs through market research). Therefore, economic and technological development facilitated the incorporation of the business research discipline into the process of decision making in the beginning and business intelligence processes these days in order to make well informed decisions at lower economic risks (Méndez del Río, 2006). Thus, this book provides managers and students alike, with a clear analysis of business research methods, combining the knowledge, understanding and skills necessary to complete a successful research project. Readers will learn from proven examples and case studies based on real life situations, which complement theoretical concepts and clearly illustrate how to do an appropriate market research. With each chapter, the reader is guided through all the stages of a market research process -from problem recognition to final report writing. This book offers both a deep understanding and at the same time permits judgment and analysis from a financial-audit perspective. It reviews and develops easy-to-follow theoretical and practical concepts in a simple, concise and clear structure that facilitate the application of business research methods to a wide variety of business sectors. Contents Introduction.- PART I: GATHERING THE DATA. Nature and Characteristics of Marketing Research.- Marketing Research Organization and Planning.- Sources and Tools of Market Research Data.- Measurement Scales and Questionnaire.- Surveys.- Panels.- Marketing Experimental Research.- Observation.- Qualitative Tools.- Theory and Practice of Sampling.- Fieldwork.- PART II: ANALYSING THE DATA. Survey Code and Tabulation.- Hypothesis Testing.- PART III: THE REPORT. The Report.- Figure Index.- Table Index .

Leer menos

Sin existencias

Categorías: Ciencias y humanidades, Investigación de mercado

Información adicional

Información adicional

Peso	575 g
Dimensiones	17,0 × 2,1 × 24,0 cm
Paginas	314
Editorial	Esic
Idioma	Ingles
Encuadernación	03
ISBN	9788473569668
Año de edicion	2013
Fecha de lanzamiento	112013
Autor	Rosendo Ríos Verónica;Pérez del Campo Enrique